What is OKR?

OKR stands for Objectives and Key Results, which is a goal setting framework widely used by many companies.

The goal of OKR is to define how to achieve objectives through tangible, specific and measurable actions.

Each member of the team will know what is expected of them. Also, they will know which objectives they need to accomplish towards reaching the company goals.

Most of the time companies apply OKR by using software programs like Corvisio OKR Software

For an in-depth analysis of how OKRs work and why they have been successful for many companies, read the Ultimate Guide to OKRs.

Not only many digital giants like Google, Twitter, LinkedIn, and Airbnb use OKR, other companies such as Walmart, Target, The Guardian and ING Bank use this goal setting framework.


Components of OKR


Objectives should be Specific, Measurable, Achievable and Time-bound. You should define 2-5 objectives. Otherwise, it will not be possible for teams and individuals to keep all the objectives in mind.

Key Results

Under each objective there should be 2-5 key result metrics. A key result is a sign of how much progress you have made to achieve the objective.

It is often measured with a percentage 0 – 100%, however, it can also be measured with binary system 0 – 1.

Key results should be challenging and inspiring to the team. But they should also be measurable and quantitative. Remember, that “if it does not have a number, it is not a key result”, as Google’s Vice President Marissa Mayer said.

You might find it useful to consider a goal as completed and that you have achieved success if the metrics are around 70%.

100% complete key results may not be the best fit. You may not want to adopt them because they might not be challenging enough.

Example of Objectives and Key Results

Company Objective:

Increase profits in the first quarter

Key Results:

Increase sales by 10%
Reduce churn rate by 3%
Increase online subscription 8% monthly

For instance, in this example you can measure your Objective with your Key Results, as they are quantitative, measurable and specific metrics to assess whether you are reaching the goal.

How to use OKR?

OKR objectives are usually set, tracked, and adapted quarterly.

After you have set your objectives and key results, each team member, preferably, should update their progress on key results. This way you can track your OKRs and change them accordingly as needed.

Remember that you can be flexible while using OKR. You do not have to wait for yearly static objectives. Do not hesitate to change your objectives if your priorities have changed. Then, set your key results accordingly.

Benefits of OKRokr benefits

Transparency – OKRs should be visible to everyone so that the people are aware of what others are working on.

Alignment – Similarly, OKRs make sure that all employees in the company align their work, move in the same direction and reach a common goal.

Focus – OKR helps the employees focus on the tasks that have the most impact on the business. There needs to be a high impact on company vision after you get the objectives done, otherwise, the objectives are too easy to achieve.

OKR helps the employees to focus their attention on the most important tasks for the time, letting them prioritize the tasks to bring the highest positive impact on the company.

Engagement – People strive to achieve outstanding results when they engage in the process with a purpose. Use a wording that everyone will understand. As a result, you can communicate your goals to everyone in the company and receive deeper engagement.


You can give it a go with Corvisio OKR Software for free!