OKR Examples

OKR Examples

What is OKRs?

Objectives and key results, also called OKRs, are a way of setting goals for an organization or team. In other words, it is executing a strategy in order to achieve the task in a planned, limited time. With its features, OKR increases the motivation of employees and enables them to focus. It provides control and helps to complete the work on time. Shortly, it regulates the work. In the following sections, there are some OKR examples for different departments.

How can you determine objectives and key results?

Objectives include the long term goals which are chosen by Why 5 analysis. Moreover, the manager determines main problems and objectives of the company. Thus, it is easier for employees to develop them. Objectives should be specific, measurable, achievable and time-bound. You should define 2-5 objectives. Otherwise, it will not be possible for people to keep all the objectives in mind. Then, company should set key results that have to be difficult but not impossible, qualitative and achievable. Easy-to-reach solutions will reduce the workforce of employees and will not trigger development. Likewise, almost impossible to reach key results will cause employees to give up. For these reasons, the key results should be difficult.

 

OKR Examples

There are some bad examples with corrections and good examples of OKR below.

OKR Examples

 

 

Growing Company – OKR Examples

OBJECTIVE 

Introduce Your Company to More Companies

KEY RESULTS

  • Move site to the top 3 by keyword studies
  • Be more active on social media platforms like LinkedIn profile to highlight achievements
  • Prepare newsletter weekly

 

The OKR exemplified above is not a good one. That means, objective is not clear enough, so the purpose is not fully understood and not all key results carry numerical data which comes from the meaning of KR. In order to make it a better sample;

  • The phrase in the objective ‘More companies ‘ should be specified as ‘Competitive companies’,
  • Supporting the subjective saying ‘Being more active on social media platforms’ with a numerical data would be better. To illustrate, be more active, by sharing 4 post in a week, on social media platforms like linkedin profile to highlight achievements

 

Product Marketing – OKR Examples

OBJECTIVE 

Launch the New Software Product

KEY RESULTS

  • Give 20 prospective buyers 1 month free use
  • Use e-mail marketing during pre-pre-launch to get highest click-minimum 35% higher than before
  • Finalize feature briefs and sales enablements of the new product and add them to social platforms and website before pre-launch

 

The third key result is not based on quantity. To change it to a good key result;

  • Finalize at least 70% of feature briefs and sales enablements of the new product and add them to social platforms and website before pre-launch.

 

Online Marketing – OKR Examples

OBJECTIVE 

Mobile Phone Application User Problems

KEY RESULTS

  • Make application 40% faster with every update
  • Get usability score above 85% on UX mockups from 100 trial
  • Get feedback from people who have done trials

 

Getting feedback from people who have done trials means 100% success. However, hundred percent feedback is not a real KR. Setting a lower bound such as 70% helps that key result to be a more realistic case. So, better result becomes ‘Get feedback from 70% of people who have done trials’ .

 

OBJECTIVE 

Improve Website

KEY RESULTS

  • Add online help, if it is already available, increase the response speed by 45%
  • Use platforms to create mobile version and check if your website is mobile-friendly
  • Get 8/10 score of the usability criteria
  • Reduce image sizes and set a boundary that maximum width do not surpass 75% of boundary

 

Personal Finance – OKR Examples

OBJECTIVE 

Improve Financial Reporting

KEY RESULTS

  • Employment of 3 new accountants
  • The deficiencies in the reports should be corrected in consultation with the departments monthly
  • 100% interactive income tax

 

HR-Human Resources – OKR Examples

OBJECTIVE 

Increase the Privileges of an Average Employee

KEY RESULTS

  • Increasing the concession period of the contracts with the employees from 2 to 3 years
  • Increase positive feedback by 20% in anonymous employee surveys
  • Increase promotion rate to 25%

 

OBJECTIVE 

Increase Employee Productivity

KEY RESULTS

  • Absenteeism 20% reduction
  • 80% completion of each employee's KPI / OKR / MBO
  • 100% attendance to weekly employee development audit meetings