Goals and Objectives – 3 Common Mistakes

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Goals and objectives are the terms that we use regularly in the business world. A goal is mainly what you want to achieve while an objective is a step that brings you closer to achieving that final goal. Although these terms are used regularly, there are some common mistakes made while defining or determining how […]

Marketing Goals vs Objectives – Breakdown

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Success of a company highly depends on goals and objectives that are set. We may define goals as the place we want to arrive at as our final destination or target. Objectives, on the other hand, are the necessary steps to achieve that target. Although, the concept is the same as goals vs. objectives, the […]