OKR Google Success with Examples

Although there are so many ways to improve a company's business status, OKR has become widely used day by day. Benefits of OKR methodology seems to be one of the root causes of this stream. Even some of the largest companies of the Fortune 500, have adopted the methodology in the last years. One successful example for this case  is Google. "How does Google use OKR ?" is what we are going to cover in this article.

Almost 6 years ago, one of the Google's investors made a presentation and, said that it is the time for beginning to use OKR for reaching Google's future goals.

According to that presentation, Google operates OKR as firstly set up an objective. Google's investor indicated some features that should be kept in view:

OKR Google

The Objective

- is ambitious

- feels a tad uncomfortable

- definitive and measurable

When you set up an objective, initially you should define a goal by a sentence. For example, if the goal is "make my website prettier", convert it to measurable and numerical parameters. To better illustrate, "make my website 30% faster", or, "increase engagement 20%" may become your objectives.

Features of Google's Objectives

When Google's partner Rick Klau worked on blogger at Google, he set up a few objectives for each quarter. Google  has chosen two types of OKRs: annual OKRs, and quarterly OKRs.

  • annual OKRs > can evolve as the year evolves, flexible

  • quarterly OKRs > not any change

He also says that Google promotes OKRs at a company level, at a team level, and at a personal level. Thanks to this, every kind of business comes together to keep company on track.

 A Google OKR Example

- Objective: Improve Blogger's Reputation

- Key Results:

Re-establish Blogger's leadership by speaking at 3 industry events

Coordinate Blogger's 10th birthday PR efforts

ID and personally reach out to top xx Blogger users

Fix DMCA processes, eliminate music blog takedowns

Set up @blogger on Twitter, regularly participate in discussions re: Blogger product


OKR is a methodology that can be implemented in every company regardless of the sector. Here, you may find some OKR examples from different sectors or you can visit Corvisio's comprehensive OKR guide to learn more about what OKRs really are.

We, as Corvisio offer software solutions that are straightforward and easy to implement including Corvisio's OKR Software.